Viveat Susan Pinto &Amp; Samreen Ahmad

Stories by Viveat Susan Pinto &Amp; Samreen Ahmad

Sony India stumbles as emphasis shifts from laptops, smaller TVs

Sony India stumbles as emphasis shifts from laptops, smaller TVs

Rediff.com   20 Mar 2014

The once-powerful Japanese major is left with little to show in the face of sustained competition from rivals.

Goldman Sachs to power ex-Godrej boss' F&B venture

Goldman Sachs to power ex-Godrej boss' F&B venture

Rediff.com   20 Feb 2014

The 58-year-old go-to man at the consumer goods maker will helm Global Beverages & Foods that will launch confectioneries, juices and snacks in six-nine months.

Complan stirs in celebrities

Complan stirs in celebrities

Rediff.com   20 Feb 2014

Endorsements from actors like Amitabh Bachchan and Surya marks Heinz's renewed bid for a market dominated by Horlicks.

The neta seeks your Like before your vote!

The neta seeks your Like before your vote!

Rediff.com   15 Jan 2014

Social media is the new advertising tool for today's politicians and political parties, says Viveat Susan Pinto

Consumer durables production at seven-year low

Consumer durables production at seven-year low

Rediff.com   13 Jan 2014

November IIP data show a fall of over 20%, led by automobiles, gems & jewellery and home appliances; turnaround seen as unlikely.

Leo Burnett gets future-ready

Leo Burnett gets future-ready

Rediff.com   19 Dec 2013

The agency proposes to improve revenues from non-advertising segments, integrate non-traditional disciplines and strengthen sister agencies Orchard and Black Pencil.

Britannia gets down to basics

Britannia gets down to basics

Rediff.com   12 Dec 2013

Company to focus on manufacturing & distribution.

FMCG firms tap the pot of gold in Bharat

FMCG firms tap the pot of gold in Bharat

Rediff.com   2 Dec 2013

The new push is being driven primarily by over 170,000 villages where household income is over Rs 1 lakh a year.

Ad world goes slow on hiring

Ad world goes slow on hiring

Rediff.com   19 Nov 2013

This is an effect of general slackening in economic growth; however, this is not true of digital media, where business is booming.

Packaged food import becomes a sticky issue

Packaged food import becomes a sticky issue

Rediff.com   8 Nov 2013

Importers protest as food safety regulator demands adherence to recent law on labelling, blocks entry at ports for packs with stickers.

FMCG companies ride the festive boom

FMCG companies ride the festive boom

Rediff.com   4 Nov 2013

Chocolate majors, home and surface cleaning companies, beauty brands say that business has been brisk this festive season.

Reckitt to relaunch condoms as JV fight ends

Reckitt to relaunch condoms as JV fight ends

Rediff.com   10 Oct 2013

In 2011, RB and TTK had dragged each other to court over TTK-LIG, the joint venture set up for manufacturing condoms.

Retailers to approach RBI over 0% EMI schemes ruling

Retailers to approach RBI over 0% EMI schemes ruling

Rediff.com   30 Sep 2013

In the last few years, zero per cent financing has become quite attractive as consumers aspire to buy the latest products, especially in categories such as mobile phones and television sets.

Here's a novel way to advertise on mobiles, courtesy LBS

Here's a novel way to advertise on mobiles, courtesy LBS

Rediff.com   16 Sep 2013

Using apps allows AdNear to optimise the number of ad impressions but the push towards stricter privacy norms could pose a challenge.

FMCG, vehicle makers turn to small towns

FMCG, vehicle makers turn to small towns

Rediff.com   12 Sep 2013

Urban and rural FMCG sales growth data for the last five quarters show the latter outperformed the former consistently.

'McDonald's, Hardcastle in collusion'

'McDonald's, Hardcastle in collusion'

Rediff.com   11 Sep 2013

In his petition to the Company Law Board filed on September 9, Bakshi said McDonald's began 'arm-twisting' him to sell his entire shareholding in Connaught Plaza Restaurants, the equal joint venture between him and McDonald's since 2008, at an 'undervalued' price of $5 million, later raised to $7 million.

Fast food set to be red-flagged in schools' menus by Dec

Fast food set to be red-flagged in schools' menus by Dec

Rediff.com   6 Sep 2013

FSSAI will put the draft guidelines in front of a seven-member expert committee.

FMCG companies feel the pinch, finally

FMCG companies feel the pinch, finally

Rediff.com   14 Aug 2013

High retail inflation is exerting pressure on households to cut expenses wherever possible.

Mistry keen to see more women at top positions at TGB

Mistry keen to see more women at top positions at TGB

Rediff.com   19 Jun 2013

Women have been and continue to be an integral part of Tata Global Beverages' business, across the world, says Cyrus Mistry.

Soon, Starbucks at hospitals, schools, corporate campuses

Soon, Starbucks at hospitals, schools, corporate campuses

Rediff.com   19 Jun 2013

Since debuting in India in October 2012, the company has opened 15 Starbucks stores across Mumbai and Delhi.